Major Issues and Challenges for Improving the Marketing and Distribution of Agricultural Products
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Date
2004-03
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Pusat Penelitian dan Pengembangan Sosial Ekonomi Pertanian
Abstract
The world that we are facing today is characterized by rapid and fundamental change toward a new global economic change. Geopolitical change, which is not easily predictable as to its direction as well as its impact and the increasingly rapid development of science and technology are quickly driving the world economy into the era of globalization.
Over the past three decades, the economy of globality has grown enormously. The successes of GATT, APEC and other regional economic development, principally, produce agreement on opening the market all over the world. The significant action to achieve free trade is to reduce, step by step, tariff and non-tariff barriers that is believed to be the trade barrier in the past world trade. We have witnessed acceleration of international financial flows and massive growth of foreign direct investment, fuelled by the opening of world markets, all contributed to a significant expansion of the size of the global economy.
To compete in the international market, certain quality of products has to meet the requirements of the standardization systems, such as the series of ISO 9000. Therefore, production and marketing management quality should be improved to conform to international standards. World-class quality of products increases competitiveness and access to international markets. Accordingly, the agribusiness process should be market driven, in a sense that businessmen should produce what the market wants rather than selling what they can produce.
DOI: https://doi.org/10.21082/akp.v2n1.2004.25-36
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E Economics, development, and rural sociology/Ekonomi, Pembangunan dan Sosiologi Pedesaan::E70 Trade, marketing and distribution/Perdagangan. Pemasaran dan distribusi, E Economics, development, and rural sociology/Ekonomi, Pembangunan dan Sosiologi Pedesaan::E16 Production economics/Ekonomi Produksi, E Economics, development, and rural sociology/Ekonomi, Pembangunan dan Sosiologi Pedesaan::E10 Agricultural economics and policies/Ekonomi dan Kebijaksanaan Nasional mengenai pertanian