TINJAUAN KONSEPTUAL MAKRO-MIKRO PEMASARAN DAN IMPLIKASINYA BAGI PEMBANGUNAN PERTANIAN

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dc.creatorSaptanaen
dc.creatorSaliem Rahman, Handewi P.en
dc.date2024-03-06
dc.date.accessioned2025-07-02T02:50:55Z
dc.date.available2025-07-02T02:50:55Z
dc.descriptionEconomists are interested in the marketing concept try to apply it in agricultural development. Marketing concept has several aspects, i.e. economy, business, and policy. Some people interpret marketing concept in terms of macro aspect (national level) and micro aspect (firm level). This paper proposes to examine marketing concept in term of macro and micro levels. Examining the marketing aspect at macro level will be useful to increase the marketing efficiency of agricultural commodity at regional or national level. It will also improve marketing efficiency in supply chain of agricultural commodity. Reviews on empirical studies indicate that some agricultural commodities have low marketing efficiency causing low competitiveness in the domestic and global markets. Enhancing marketing efficiency requires government intervention intended to reduce market distortion and high transaction cost in the supply chain of agricultural commodity. To achieve marketing efficiency of agricultural commodity, it is necessary to integrate macro-economic policy and micro-economic activities in the supply chain of agricultural commodity.en
dc.formatapplication/pdf
dc.identifierhttps://epublikasi.pertanian.go.id/berkala/index.php/fae/article/view/3537
dc.identifier.urihttps://repository.pertanian.go.id/handle/123456789/25536
dc.languageeng
dc.publisherPSEKPen
dc.relationhttps://epublikasi.pertanian.go.id/berkala/index.php/fae/article/view/3537/3598
dc.rightsCopyright (c) 2016 Forum Penelitian Agro Ekonomien
dc.sourceForum Penelitian Agro Ekonomi; Vol. 33 No. 2 (2015): Forum Penelitian Agro Ekonomi; 127–148en
dc.subjectcompetitivenessen
dc.subjectmacro-economicen
dc.subjectmicro-economicen
dc.subjectstrategyen
dc.subjectdevelopmenten
dc.subjectagricultureen
dc.titleTINJAUAN KONSEPTUAL MAKRO-MIKRO PEMASARAN DAN IMPLIKASINYA BAGI PEMBANGUNAN PERTANIANen
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen
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