Seputar Mutu Beras Kemasan
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Date
2018-12-01
Journal Title
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Volume Title
Publisher
Balai Besar Penelitian Tanaman Padi
Abstract
Abstrak
Belakangan ini beredar berbagai merek beras kemasan di pasar modern dengan beragam label dan desain kemasan yang menarik. Di satu sisi konsumen memiliki beragam pilihan, namun di sisi lain konsumen harus cermat dalam membeli beras. Agar tidak salah membeli, konsumen beras perlu mengetahui, secara umum beberapa hal tentang beras seperti mutu, kemasan dan regulasi yang berkaitan dengan beras kemasan. Mutu beras adalah sekumpulan sifat fisik, kimia, f isikokimia, organoleptik/flavor yang terdapat pada beras. Persyaratan mutu beras, menurut SNI beras, adalah mutu fisik beras seperti derajat sosoh, persentase beras kepala, butir menir, dan butir mengapur. Label kemasan pada beras harus sesuai dengan isinya dan wajib mencantumkan informasi jenis beras dan harga eceran tertinggi beras (Permendag 57 2017). Kejujuran produsen beras, edukasi konsumen dan penegakan hukum diperlukan agar pasar beras kemasan yang sedang tumbuh berjalan secara adil dan berkelanjutan.
Abstract
Nowadays there are various brands of packaged rice in the modern market with a variety of labels and attractive packaging design. On the one hand consumers have a variety of choices, but on the other hand consumers must be careful in buying rice. In order to avoid mistakes in buying, rice consumers need to know, in general, some things about rice such as quality, packaging and regulations relating to packaged rice. The quality of rice is a set of physical, chemical, physicochemical, organoleptic/ flavour properties found in rice. The quality requirement of rice, according to SNI Beras, is physical quality of rice such as degrees of milling, percentage of head rice, brewers, and chalky grains. The package label of the rice should be in accordance with its contents and shall include information on the type of rice and the ceiling price (Permendag 57 2017). Rice producers’ honesty, consumer education and law enforcement are required in order to allow the growing packaged rice market to proceed fairly and sustainably.