Upaya Pengembangan Wisata Tanaman Hias dalam Pembangunan Ekonomi Lokal (Studi Kasus di Desa Songgokerto, Kota Batu)
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Politeknik Pembangunan Pertanian Malang
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Penelitian yang dibahas adalah mengenai upaya pengembangan obyek wisata tanaman hias dalam pembangunan ekonomi lokal (studi kasus di Desa Songgokerto Kota Batu). Hal ini bertujuan agar manfaat pembangunan dapat dirasakan langsung baik dari sisi pemerintah maupun masyarakat yaitu melalui peningkatan pendapatan dan penciptaan lapangan pekerjaan serta membentuk masyarakat yang mandiri dan kreatif. Penelitian bersifat deskriptif dengan pendekatan kualitatif. Pengumpulan data dilakukan dengan cara wawancara, observasi, dan dokumentasi. Fokus penelitian ini, pertama upaya Dinas Pariwisata dalam pengembangan obyek wisata bunga di Desa Songgokerto Kota Batu; kedua, dampak pengembangan obyek Tanaman hias dalam pembangunan ekonomi lokal di Desa Songgokerto Kota Batu; ketiga, faktor pendukung dan penghambat dalam mengembangkan obyek wisata bunga terhadap pembangunan ekonomi lokal di Desa Songgokerto Kota Batu. Dari hasil penelitian dapat diketahui bahwa peran pemerintah dalam pengembangan obyek wisata sebagai koordinator dan fasilitator dengan melibatkan masyarakat langsung dapat dikatakan berjalan dengan baik dengan menerapkan pembangunan ekonomi lokal. Masyarakat desa diberikan kebebasan untuk berinovasi dalam mengelola dan menonjolkan potensi yang dimiliki agar dikenal masyarakat luas sebagai daerah tujuan wisata yang baru di Kota Batu. Dengan memperhatikan faktor penghambat dalam pengembangan obyek wisata diperlukan kerjasama antara pemerintah daerah khususnya Dinas Pariwisata dan Kebudayaan Kota Batu bersama masyarakat setempat agar menimbulkan multiplier effect yang nantinya akan berpengaruh terhadap peningkatan kesejahteraan masyarakat Desa Songgokerto.
Kata Kunci: Upaya Pengembangan, Wisata Tanaman Hias, Pembangunan Ekonomi Lokal
The Research on development efforts of the ornamental plants tourism of the local economy development (case studies in The Research on development efforts of the ornamental plants tourism of the local economy development (case studies in The Research on development efforts of the ornamental plants tourism of the local economy development (case studies in Songgokerto Village Batu City). The descriptive nature of the research with qualitative approaches. It is meant that benefits of development can be felt directly either from the government or the community through increasing revenue and job creation as well as establishing an independent and creative community. Engineering analysis using an interactive model that consists of a reduction of the data, the presentation of the data, and draw conclusions. The focus of this research, the first development of Department of tourism efforts of the ornamental plants tourism in the Songgokerto Village Batu City; second The impact of arising from the development of ornamental plants tourism in Songgokerto Village towards the development of the local economy in Songgokerto Village Batu City; third enabling and inhibiting factors in developing ornamental plants tourism in Songgokerto village towards the development of the local economy in Songgokerto Village Batu City. From the research results above, it can be noted that the role of Government in the development of tourism as a coordinator and facilitator to involve communities directly could be said to be doing well by implementing local economic development. The villagers are given the freedom to innovate in managing and accentuates potency that is known to the wider community as a new tourist destination in Batu City. Having regard to the factors restricting the development of tourism required cooperation between local governments in particular tourism and Culture of Batu City with the local people in order to give rise to the multiplier effect that will have an effect on improving the welfare of Songgokerto villagers.
Keywords: Development Efforts, Ornamental Plants Tourism, Local Economic Development