Performance of Livestock Marketing in Indonesia: A Sociological Analyst of Livestock Traders

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dc.creator., Syahyuti
dc.date2014-02-28
dc.date.accessioned2018-06-04T07:49:19Z
dc.date.available2018-06-04T07:49:19Z
dc.descriptionThe problem face by livestock agribusiness system is inefficiency marketing subsystem performance and there is weakness integrated of the others subsystem especially the production subsystem. Research on livestock marketing in Indonesia is usually limited on the economic view that is narrow coverage . This paper discusses social system aspect of livestock traders who conduct livestock marketing by applying procedure which on exclusive value system in the market economy system that is characterized by informal and traditional systems. Data of this study are secondary which include behavior of the traders. Traders face dilemma in conducting their activities as the brokers between different norm of rural and urban communities. There are ambivalent attitude ofthe livestock traders those are positive side as the agribusiness catalyst and the negative side are regarded as the source of inefficiency and unfairness of agribusiness system. Efficiently subsystem of marketing will encourage new technology implementation in the production subsystem indirectly. Set of agribusiness system should ensure fairness among the marketing actors to achieve sustainable system through understanding of traders' roles more proportionally Key words: Livestock, livestock marketing, livestock tradersen-US
dc.formatapplication/pdf
dc.identifierhttp://medpub.litbang.pertanian.go.id/index.php/wartazoa/article/view/735
dc.identifier10.14334/wartazoa.v8i1.735
dc.identifier.urihttps://repository.pertanian.go.id/handle/123456789/4662
dc.languageeng
dc.publisherIndonesian Center for Animal Research and Developmenten-US
dc.relationhttp://medpub.litbang.pertanian.go.id/index.php/wartazoa/article/view/735/744
dc.source2354-6832
dc.source0216-6461
dc.sourceWARTAZOA. Indonesian Bulletin of Animal and Veterinary Sciences; Vol 8, No 1 (1999); 1-8en-US
dc.titlePerformance of Livestock Marketing in Indonesia: A Sociological Analyst of Livestock Tradersen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
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