KOMUNIKASI DIGITAL UNTUK MOTIVASI GENERASI Z MENINGKATKAN KETERLIBATAN DALAM BIDANG PERTANIAN INDONESIA

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dc.creatorSolihin, Olihen
dc.creatorAnggreany, Shintaen
dc.creatorRais, Rismawatyen
dc.creatorSiregar, Ballianen
dc.date2024-02-27
dc.date.accessioned2025-07-02T02:50:57Z
dc.date.available2025-07-02T02:50:57Z
dc.descriptionThe agricultural sector, which is crucial for a country's food security, faces diverse challenges, notably the limited participation of Generation Z in the sector. This research aims to analyze digital communication strategies to increase Generation Z's enthusiasm for agriculture. Through a qualitative analysis of the literature, the research reveals that digital communication plays a vital role in promoting Generation Z's involvement in Indonesian agriculture. Platforms such as social media, mobile apps, podcasts, and digital knowledge-sharing platforms enable Generation Z to access information, find inspiration, interact with communities, and participate in agricultural activities online. Motivators for Generation Z in agriculture include digital education, formal training, family influence, environmental awareness, community engagement, and their inclination toward technology. Effective digital communication strategies involve campaigns, contests, and collaborations with digital influencers that creatively engage Generation Z's interest and participation in agriculture. This dynamic use of digital communication positively contributes to sustainable agriculture development by promoting awareness, knowledge, and active participation in agricultural efforts throughout Indonesia. Recognizing Generation Z's limited interest in agriculture, there is a pressing need for innovative digital communication strategies through social media, apps, and influencers to promote sustainable agricultural practices in Indonesia.en
dc.formatapplication/pdf
dc.identifierhttps://epublikasi.pertanian.go.id/berkala/index.php/fae/article/view/3548
dc.identifier.urihttps://repository.pertanian.go.id/handle/123456789/25547
dc.languageeng
dc.publisherPSEKPen
dc.relationhttps://epublikasi.pertanian.go.id/berkala/index.php/fae/article/view/3548/3576
dc.rightsCopyright (c) 2024 Forum Penelitian Agro Ekonomien
dc.sourceForum Penelitian Agro Ekonomi; Vol. 41 No. 2 (2023): Forum penelitian Agro Ekonomi; 79-95en
dc.subjectagricultureen
dc.subjectdigital communicationen
dc.subjectgeneration zen
dc.subjectstrategyen
dc.subjectgenerasi zen
dc.subjectkomunikasi digitalen
dc.subjectpertanianen
dc.subjectstrategien
dc.titleKOMUNIKASI DIGITAL UNTUK MOTIVASI GENERASI Z MENINGKATKAN KETERLIBATAN DALAM BIDANG PERTANIAN INDONESIAen
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen
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