Preferensi Konsumen terhadap Anggrek Phalaenopsis, Vanda, dan Dendrobium

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dc.contributor en-US
dc.creator Nurmalinda, -
dc.creator Kartikaningrum, Susukandari
dc.creator Hayati, Nur Qomariyah
dc.creator Widyastoety, Diah
dc.date 2011-12-02
dc.date.accessioned 2018-05-02T06:24:48Z
dc.date.available 2018-05-02T06:24:48Z
dc.date.issued 2011-12-02
dc.identifier http://ejurnal.litbang.pertanian.go.id/index.php/jhort/article/view/903
dc.identifier 10.21082/jhort.v21n4.2011.p372-384
dc.identifier.uri http://repository.pertanian.go.id/handle/123456789/705
dc.description Penelitian preferensi konsumen dapat membantu pemulia dalam menentukan arah dan tujuan penelitian pemuliaan terkait dengan pemenuhan kebutuhan konsumen terhadap varietas unggul baru yang akan dihasilkan. Tujuan penelitian ialah untuk mengidentifikasi preferensi konsumen terhadap anggrek Phalaenopsis, Vanda, dan Dendrobium. Survei dilakukan terhadap 21 responden Phalaenopsis dan 32 responden Vanda, serta uji preferensi konsumen (100 panelis) anggrek Phalaenopsis, Vanda, dan Dendrobium dalam peragaan di arena Pameran Hortikultura Taman Mini Indonesia Indah (TMII) Jakarta pada Juli-November 2006. Hasil penelitian menunjukkan bahwa preferensi konsumen terhadap atribut kualitas anggrek Phalaenopsis, Vanda, dan Dendrobium  ialah bunga berbentuk bulat, warna putih untuk Phalaenopsis dan Vanda, serta warna hijau untuk Dendrobium, diameter bunga berukuran sedang, motif bunga tidak berpola (polos), jumlah kuntum bunga sedang (10-15 kuntum), serta jumlah kuntum bunga yang mekar 70-80%. Selain itu ketahanan simpan bunga lebih dari 10 hari. Implikasi dari penelitian ini ialah bahwa untuk merakit varietas-varietas baru yang diinginkan konsumen, perlu memperhatikan atribut-atribut preferensi yang diinginkan konsumen, seperti bentuk, warna, diameter, motif, jumlah kuntum per tangkai, serta ketahanan simpan bunga yang lebih lama.Consumer’s preference research can help the breeders in giving direct and goal their breeding activity in conjunction to fullfil consumer’s needs of new superior plant varieties. The objectives of this study were to identify consumer’s preference on Phalaenopsis, Vanda, and Dendrobium orchid. This study was conducted using survey method through collecting data of 21 respondents of Phalaenopsis, 32 respondents of Vanda, and flower display method through interviewing 100 panelists of Dendrobium, Phalaenopsis, and Vanda during Horticulture Exhibition at Beautiful Indonesian Miniature Park (TMII)  Jakarta on July till November 2006. The results showed that consumer’s preferences of Phalaenopsis, Vanda, and Dendrobium were the plant having rounded flower, white color for Phalaenopsis and Vanda, green color for Dendrobium,  medium diameter, plain color,  medium number of flower bud of 10-15 flower buds per stem, 70-80% bloomed-flower, and vaselife more than 10 days. Implication of this research was better that in producing new superior varieties the breeders shall take into consideration the  consumer’s needs in keeping with the preference attributes such as shape, color, diameter, patern, number, and vaselife of flower buds. en-US
dc.format application/pdf
dc.language eng
dc.publisher Indonesian Center for Horticulture Research and Development en-US
dc.relation http://ejurnal.litbang.pertanian.go.id/index.php/jhort/article/view/903/746
dc.rights Copyright (c) 2013 Indonesian Center for Horticulture Research and Development en-US
dc.rights http://creativecommons.org/licenses/by-sa/4.0 en-US
dc.source 2502-5120
dc.source 0853-7097
dc.source Jurnal Hortikultura; Vol 21, No 4 (2011): DESEMBER 2011; 372-384 en-US
dc.title Preferensi Konsumen terhadap Anggrek Phalaenopsis, Vanda, dan Dendrobium en-US
dc.type info:eu-repo/semantics/article
dc.type info:eu-repo/semantics/publishedVersion
dc.type Peer-reviewed Article en-US


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